Private strategic advisory for franchisors
A private monthly boardroom bringing together decades of commercial franchising experience and specialist legal insight. For established UK franchisors and international brands entering the UK.
45
Countries
10,000+
Connections across global franchising
50+
Years of combined experience
The Boardroom difference
Senior strategic judgement, applied to the decisions that shape your network, in a private and structured setting.
Senior peers offering commercial judgement, not motivational programmes.
Legal perspective informs strategy; formal legal work is engaged separately.
You keep control of your business, your teams and your decisions.
The network
Between them, Joel and Ian hold tens of thousands of connections across international franchising, built over decades of building, advising and leading franchise businesses.
UK franchisors
For established UK brands ready to grow, access to experienced operators and investors who understand how networks scale.
International brands
For proven brands entering the UK, introductions to prospective master franchisees, area developers and multi-unit partners.
Introductions are made where appropriate and relevant. No partnership, investment or outcome is guaranteed.
Two advisory programmes
A practical track record
Behind The Franchise Boardroom is a track record of building businesses, developing franchise networks and helping established brands pursue growth in the UK and internationally.
Our advisers bring together decades of entrepreneurial, franchise development and commercial legal experience. Through their businesses and professional work, they have supported franchisors across multiple industries, from emerging UK networks to established international brands seeking a foothold in the British market.
This is experience gained through real commercial decisions, franchise development projects, network expansion and long-term relationships with business owners.
35+
Years of entrepreneurial experience
Joel Bissitt
25+
Years of commercial legal experience
Ian Townsend
50+
Franchise brands developed
Associated group track record
1,000+
Franchise units launched
Associated group track record
Commercial Experience. Legal Perspective. International Connections.
Selected Experience of Our Advisers and Associated Businesses
UK Franchise Growth
Leisure & Entertainment
From an Emerging Leisure Concept to an Expanding Franchise Network
Joel and the wider franchise development team supported commercial planning, franchise recruitment and network growth strategy.
Read selected experienceInternational Expansion & UK Market Entry
Food & Beverage
Helping an International Franchise Brand Navigate the UK Market
The Infinity Group team worked with the brand on UK franchise development requirements, commercial advice and franchise recruitment expertise.
Read selected experienceUK Franchise Growth
Sports & Entertainment
Developing the Foundations for Franchise Expansion
The team worked with Batfast to understand its business model and support the development of its franchise proposition.
Read selected experienceUK Franchise Growth
Healthcare & Homecare
Building a Qualified Franchisee Pipeline with Modern Recruitment
The team deployed an AI-powered franchisee recruitment system, streamlining onboarding and building a healthy lead pipeline.
Read selected experienceUK Franchise Growth
Property Services
Expanding a Property Services Network into New Territories
The team designed and executed a comprehensive recruitment campaign using franchise portals and AI-powered lead generation.
Read selected experienceUK Franchise Growth
Logistics & Delivery
High-Volume Franchise Applicant Recruitment at National Scale
The team launched a targeted campaign generating immediate applicant responses, with comprehensive reporting tools for full pipeline visibility.
Read selected experienceThe people behind the advice
Co-Founder | Entrepreneur | Franchise Growth & International Expansion Strategist
More than 35 years of entrepreneurial experience and over 25 years in franchising, as a business owner, franchisor, franchise developer, investor and industry leader.
Read profile
Co-Founder | Corporate & Commercial Solicitor | Franchise Legal & Business Strategy
More than 25 years of commercial legal experience. Partner in the Corporate and Commercial department of a specialist law firm, combining franchise knowledge with commercial judgement.
Read profileClient perspectives
Real feedback from business owners and franchisors who have worked with our advisers and associated businesses.
“Working with Infinity Group is amazing — professional, efficient, very responsive, and they possess a deep knowledge of the specifics of franchising in the UK market. The process was first class all the way, and they always do a tremendous job. I highly recommend them to other franchisors.”
Peter Stranak
Founder, La Donuteria
“Joel and the team were chosen based on experience in the world of franchising and their genuine interest in my brand and concept. They were able to get involved in the growth plan without impacting who we are and what we do. They fit in seamlessly and have been a huge part of our company's expansion. They are always available, ready to help and know exactly what they are doing.”
Austin Wood
Founder, Continue Arcades
“Working with Infinity Business Growth Network was a very smooth process. They took time to really understand our business and helped us every step of the way to successfully franchise our business. I would highly recommend.”
Runish Gudhka
CEO, Batfast
“Infinity AI Franchisee Recruiter has been fantastic to work with! In just over two months, their smooth onboarding process helped us build a healthy pipeline of leads, and we've already received our first deposit. We're excited to see even more results moving forward.”
Sanj Chowdhri
Director, Acacia Homecare
“Joel and the team at Franchise UK have delivered unflinching support and help in our latest Snag Doctor campaign. This has directly resulted in a new Franchisee from Cumbria currently undergoing training and a second great addition to the team now ready to join us in the Newport and Cardiff Territory. Great work guys and looking forward to working with you on multiple brands throughout 2023.”
Mike Smith
Snag Doctor, Snag Doctor
“Thank you to the team for the seamless setup of our campaign. The number of applicant responses has certainly exceeded our expectations and began the moment our listing went live. The reporting tools are helpful too and give us a clear view of who is applying.”
Brent Craig
Amazon, Amazon Delivery Service Partner Programme
Selected Experience of Our Advisers and Associated Businesses. These endorsements relate to previous work, not Boardroom membership or guaranteed outcomes.
The Boardroom process
You submit your agenda and supporting materials in advance, so the meeting starts with the real issues.
A private, chaired discussion with both advisers, focused on decisions rather than updates.
We close each session by agreeing what matters most over the coming month.
A concise written summary of decisions and priorities follows every meeting.
Independent advice, practical experience
Boardroom members retain their existing management teams, lawyers, recruiters, brokers, agencies and suppliers. Our role is to strengthen your decisions, not replace your people.
Boardroom advice never depends on buying any other service.
Engagements are selective and begin with a private suitability discussion. Onboarding is subject to suitability and availability.
Strictly confidential · No obligation
Questions